Thursday, January 24

8 Reasons Why Your Business Needs a Mobile App

Today, there are lots of apps we use on our mobile devices, both on the Play Store and the App Store. We are happy to download them, especially if the app offers free downloads with no charge. Some apps are relevant and helpful, while others are just used to generate income. Either way, whichever way you want to go in 2019, here are some reasons why you need an app for your business.

In 2019, creating an app for your business can help your business move to the next level, prepare your business for a massive benefit, and channel it to the right gate.

Note: Not all businesses need an app. Make sure you do clear research before creating an app for your business.

Generate additional sales.

Apps encourage repeat orders. If you have an app on your phone, it pops up reminders asking you to check out new offers, keeping you up to date on what's going on.

This also involves a download number and payment to use the app, depending on how compelling the app is.

Ads on your app.

You can benefit from the advertising revenue generated from the clicks.

Wonder why some apps have so many ads running? This is because the app is also hosting beneficial advertising campaigns.

Build a better customer relationship and stay in control.

Apps allow business owners to create a direct relationship with customers.

You are more likely to retain customers once you know who they are, where they are, and how to reach them.

Enhance the customer service experience.

Many websites do not look so great on mobile screens.

But mobile apps are purpose-designed for small screen sizes, so they are easier on the eye and simpler to use for the customer. This is more comfortable and can create a bond between customers and your app.

Broaden your market coverage.

Without an app, you may be missing out on a segment of the market that simply prefers to do business that way. A quick way to understand whether you have a mobile-addicted market is to look at the percentage of visitors who access your website through mobile devices. You can also use common sense, which suggests, for example, that young consumers are more likely to want to transact through an app than mature B2B buyers.

Reduce marketing costs.

Apps reduce marketing costs compared to traditional advertising and direct marketing. When you download an app, push notifications are sent to customers who have downloaded the app instead of paying for advertisements or publishing campaigns.

Reduce the cost of serving.

Mobile apps allow customers to access basic information and make purchases without needing to call a call center. On some apps, you can even click through a “visual IVR” menu rather than waste time and money listening to prompts in a call queue. Automation obviously reduces servicing costs.

Easy access and more usage.

What better way to create stickiness with your customers than by embedding your brand in their pockets? Unlike mobile websites, apps are always visible on the user’s phone's home screen. Customers are more likely to repeatedly interact with businesses that are at their fingertips, so apps are a great customer loyalty tool.